Software Development

Natasha - Agentic Video Generation

Natasha is an AI agent that turns app ideas into dynamic sizzle reels — helping users visualize their product and convert with confidence.

Industry

Industry

Industry

Software Development

Software Development

Headquarters

Headquarters

Headquarters

UK

UK

Founded

Founded

Founded

2012

2012

Revenue

Revenue

Revenue

$50M

$50M

Company size

Company size

Company size

1000-1500

1000-1500

Challenge

Businesses often struggle to produce high-quality promotional videos fast enough to keep up with product rollouts and campaigns. Manual scriptwriting, scattered tooling, and creative bottlenecks delay go-to-market timelines and limit engagement. For Builder.ai users, this gap became especially critical at checkout — when they’re asked to commit to building their app but haven’t yet seen it come to life. Without a clear, compelling vision, hesitation creeps in, and conversions drop.

Solution

Natasha Video Gen is a multi-agent AI workflow designed to help Builder.ai customers bring their app ideas to life. By turning a simple idea into a dynamic promotional sizzle reel in minutes, Natasha empowers users to visualize their future product, boosting clarity, excitement, and buy-in. Behind the scenes, a collaborative multi-agent AI pipeline handles everything from concept extraction to scriptwriting, narration, and video assembly — transforming imagination into tangible output, instantly.

Results

Natasha Sizzle Reel Gen launched as part of Builder.ai’s pre-checkout experience and quickly proved its value. Users who received sizzle reels showed significantly higher engagement and increased likelihood of completing purchases. By reducing the friction between idea and execution, Natasha became a powerful driver of user confidence and conversion.

98%

Reduction in Video Production Time

3x

Increase in Audience Engagement

95%

Reduction in Video Production Costs

Prototype Demo

Prototype Demo

Prototype Demo

Process

Process

Process

01

Hero User Identification

The process begins with defining the Hero User—the ideal target persona for the app. Our User Research Agent analyzes the app idea, conversation history, and user personas to determine the user's goals and the core problem the app aims to solve. This establishes the foundation for a compelling video narrative.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Feature Integration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Content Plan & Script Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

AI-Powered Video Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Hero User Identification

The process begins with defining the Hero User—the ideal target persona for the app. Our User Research Agent analyzes the app idea, conversation history, and user personas to determine the user's goals and the core problem the app aims to solve. This establishes the foundation for a compelling video narrative.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Feature Integration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Content Plan & Script Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

AI-Powered Video Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Hero User Identification

The process begins with defining the Hero User—the ideal target persona for the app. Our User Research Agent analyzes the app idea, conversation history, and user personas to determine the user's goals and the core problem the app aims to solve. This establishes the foundation for a compelling video narrative.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Feature Integration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Content Plan & Script Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

AI-Powered Video Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Hero User Identification

The process begins with defining the Hero User—the ideal target persona for the app. Our User Research Agent analyzes the app idea, conversation history, and user personas to determine the user's goals and the core problem the app aims to solve. This establishes the foundation for a compelling video narrative.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Feature Integration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Content Plan & Script Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

AI-Powered Video Generation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Multi-Agent Architecture

“I think 2025-2035 is the decade of agents... you’ll spin up organizations of Operators for long-running tasks of your choice (e.g. running a whole company).”

Andrej Karpathy

Senior AI Researcher | OpenAI

“I think 2025-2035 is the decade of agents... you’ll spin up organizations of Operators for long-running tasks of your choice (e.g. running a whole company).”

Andrej Karpathy

Senior AI Researcher | OpenAI

“I think 2025-2035 is the decade of agents... you’ll spin up organizations of Operators for long-running tasks of your choice (e.g. running a whole company).”

Andrej Karpathy

Senior AI Researcher | OpenAI

“I think 2025-2035 is the decade of agents... you’ll spin up organizations of Operators for long-running tasks of your choice (e.g. running a whole company).”

Andrej Karpathy

Senior AI Researcher | OpenAI

Conclusion

Natasha Sizzle Reel Gen transformed a traditionally complex production pipeline into an intelligent, streamlined workflow—demonstrating how agentic AI can compress timelines, reduce overhead, and amplify creative output. It’s a glimpse into the future of work, where multi-agent systems don’t just automate tasks, but accelerate possibilities.

Trusted by Professionals

While most of my client reviews are NDA-protected, I managed to sneak in a few favorites from my previous partners.

  • Amogh was fantastic to work with - Very knowledgeable and delivered beyond expectations!

    Gavin Sloan

    CEO, Direct Connect

  • Amogh is 10/10! He took full responsibility for making the project successful and he was going far beyond himself to complete the work perfectly.

    Thank you very much Amogh for your fantastic work and dedication to deliver something great!

    Hannes Jacobsson

    Founder, Hannes Media

  • I had the pleasure of working with Amogh, and I can confidently say that he is a top-notch innovator with an unparalleled zeal for learning.

    His exceptional analytical skills allow him to approach challenges with precision and creativity, which consistently delivers outstanding results.

    Pankaj Tiwari

    Senior Vice President, Programming.com

  • Really skilled developer! His professionalism and attitude to deliver great work are of a unique kind.

    I highly recommend him for similar projects, and we will continue our cooperation with Chatbots in the future as well.

    Juan Cortazar

    CEO and Founder, Upani CBD


  • 5 stars all around! He came up with suggestions, was quick to respond, and very friendly.

    Oz Erbas

    Founder and CEO, Sprout.ae

Trusted by Professionals

While most of my client reviews are NDA-protected, I managed to sneak in a few favorites from my previous partners.

  • Amogh was fantastic to work with - Very knowledgeable and delivered beyond expectations!

    Gavin Sloan

    CEO, Direct Connect

  • Amogh is 10/10! He took full responsibility for making the project successful and he was going far beyond himself to complete the work perfectly.

    Thank you very much Amogh for your fantastic work and dedication to deliver something great!

    Hannes Jacobsson

    Founder, Hannes Media

  • Really skilled developer! His professionalism and attitude to deliver great work are of a unique kind.

    I highly recommend him for similar projects, and we will continue our cooperation with Chatbots in the future as well.

    Juan Cortazar

    CEO and Founder,

    Upani CBD

  • I had the pleasure of working with Amogh, and I can confidently say that he is a top-notch innovator with an unparalleled zeal for learning.

    His exceptional analytical skills allow him to approach challenges with precision and creativity, which consistently delivers outstanding results.

    Pankaj Tiwari

    Senior Vice President, Programming.com

Trusted by Professionals

While most of my client reviews are NDA-protected, I managed to sneak in a few favorites from my previous partners.

  • Amogh was fantastic to work with - Very knowledgeable and delivered beyond expectations!

    Gavin Sloan

    CEO, Direct Connect

  • Amogh is 10/10! He took full responsibility for making the project successful and he was going far beyond himself to complete the work perfectly.

    Thank you very much Amogh for your fantastic work and dedication to deliver something great!

    Hannes Jacobsson

    Founder, Hannes Media

  • I had the pleasure of working with Amogh, and I can confidently say that he is a top-notch innovator with an unparalleled zeal for learning.

    His exceptional analytical skills allow him to approach challenges with precision and creativity, which consistently delivers outstanding results.

    Pankaj Tiwari

    Senior Vice President, Programming.com

  • Really skilled developer! His professionalism and attitude to deliver great work are of a unique kind.

    I highly recommend him for similar projects, and we will continue our cooperation with Chatbots in the future as well.

    Juan Cortazar

    CEO and Founder, Upani CBD


  • 5 stars all around! He came up with suggestions, was quick to respond, and very friendly.

    Oz Erbas

    Founder and CEO, Sprout.ae

Trusted by Professionals

While most of my client reviews are NDA-protected, I managed to sneak in a few favorites from my previous partners.

  • Amogh was fantastic to work with - Very knowledgeable and delivered beyond expectations!

    Gavin Sloan

    CEO, Direct Connect

  • Amogh is 10/10! He took full responsibility for making the project successful and he was going far beyond himself to complete the work perfectly.

    Thank you very much Amogh for your fantastic work and dedication to deliver something great!

    Hannes Jacobsson

    Founder, Hannes Media

  • I had the pleasure of working with Amogh, and I can confidently say that he is a top-notch innovator with an unparalleled zeal for learning.

    His exceptional analytical skills allow him to approach challenges with precision and creativity, which consistently delivers outstanding results.

    Pankaj Tiwari

    Senior Vice President, Programming.com

  • Really skilled developer! His professionalism and attitude to deliver great work are of a unique kind.

    I highly recommend him for similar projects, and we will continue our cooperation with Chatbots in the future as well.

    Juan Cortazar

    CEO and Founder, Upani CBD


  • 5 stars all around! He came up with suggestions, was quick to respond, and very friendly.

    Oz Erbas

    Founder and CEO, Sprout.ae

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Amagastya. 2025

Ready to transform your business with AI?

Let's bring your vision to life!

Amagastya. 2025

Ready to transform your business with AI?

Let's bring your vision to life!

Amagastya. 2025

Ready to transform your business with AI?

Let's bring your vision to life!

Amagastya. 2025